- Thinking Security: Stopping Next Year's Hackers
If you’re a security or network professional, you already know the “do’s and don’ts”: run AV software and firewalls, lock down your systems, use encryption, watch network traffic, follow best practices, hire expensive consultants . . . but it isn’t working. You’re at greater risk than ever, and even the world’s most security-focused organizations are being victimized by massive attacks.
In Thinking Security, author Steven M. Bellovin provides a new way to think about security. As one of the world’s most respected security experts, Bellovin helps you gain new clarity about what you’re doing and why you’re doing it. He helps you understand security as a systems problem, including the role of the all-important human element, and shows you how to match your countermeasures to actual threats. You’ll learn how to move beyond last year’s checklists at a time when technology is changing so rapidly.
You’ll also understand how to design security architectures that don’t just prevent attacks wherever possible, but also deal with the consequences of failures. And, within the context of your coherent architecture, you’ll learn how to decide when to invest in a new security product and when not to.
Bellovin, co-author of the best-selling Firewalls and Internet Security, caught his first hackers in 1971. Drawing on his deep experience, he shares actionable, up-to-date guidance on issues ranging from SSO and federated authentication to BYOD, virtualization, and cloud security.
Perfect security is impossible. Nevertheless, it’s possible to build and operate security systems far more effectively. Thinking Security will help you do just that.
- Principles of Human Physiology
For courses in Human Physiology
Don’t just study–visualize, explore, and solve problems in human physiology with Principles of Human Physiology!
Principles of Human Physiology, Sixth Edition uses a precise and clear-cut writing style to offer lasting comprehension for Human Physiology students, extending to real-life application in the field. The Sixth Edition provides essential digital resources to foster critical thinking and problem-solving skills. The exceptional art program is consistent, scientifically accurate, and visually appealing. Stanfield’s renowned flexible pedagogy allows instructors to choose what is essential to students when mapping out their course.
MasteringA&P provides a framework for students to practice solving clinical problems, think conceptually, and apply new knowledge. Assigning interactive tutorials and coaching activities in MasteringA&P directs student learning on the toughest topics and provides a comprehensive and engaging learning environment.
Also available with MasteringA&P™ MasteringA&P is an online homework, tutorial, and assessment program designed to work with Principles of Human Physiology to engage students and improve results. Instructors ensure students arrive ready to learn by assigning educationally effective content before class, and encourage critical thinking and retention with in-class resources such as Learning Catalytics™. Students can further master concepts after class through traditional and adaptive homework assignments that provide hints and answer-specific feedback. With a wide range of activities available, students can actively learn, understand, and retain even the most difficult concepts.
Note: You are purchasing a standalone product; MasteringA&P does not come packaged with this content. Students, if interested in purchasing this title with MasteringA&P, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase boththe physical text and MasteringA&P, search for:
0134169042 / 9780134169040 Principles of Human Physiology Plus MasteringA&P with eText -- Access Card Package, 6/E
Package consists of:
013429890X / 9780134298900 MasteringA&P with Pearson eText -- ValuePack Access Card -- for Principles of Human Physiology, 6/e
0134169808 / 9780134169804 Principles of Human Physiology, 6/e
- The Digital Revolution: How Connected Digital Innovations Are Transforming Your Industry, Company & Career
The massive transformations driven by digital technology have begun. The Digital Revolution gives you a complete roadmap for navigating the breathtaking changes happening now and shows you how to succeed.
Silicon Valley executive, thought leader, and New York Times best-selling author Inder Sidhu shows how cloud computing, social media, mobility, sensors, apps, big data analytics, and more can be brought together in virtually infinite combinations to create opportunities and pose risks previously unimaginable.
You’ll learn how digital pioneers are applying connected digital technologies, also known as the Internet of Everything, to dramatically improve financial performance, customer experience, and workforce engagement in fields ranging from healthcare to education, from retail to government.
Sidhu combines the practical perspective of practitioners with the extensive experience of experts to show you how to win in the new digital age. He takes you behind the scenes, engaging with business leaders from Apple, Google, Facebook, Cisco, Intel, Amazon, Walmart, Starbucks, RSA, Kaiser, Cleveland Clinic, Intermountain Healthcare, and so on and with academic leaders from Stanford, Yale, Wharton, MIT, Coursera, Khan Academy, and more and reveals their winning strategies and execution tactics for your benefit.
Sidhu also discusses the key challenges of privacy, security, regulation, and governance in depth and offers powerful insights on managing crucial ethical, social, cultural, legal, and economic issues that digitization creates. He shows what the digital revolution will mean for you, both personally and professionally--and how you can win.
Learn how you can leverage the digital revolution to
- Deliver superior customer experiences
- Improve your organization’s financial performance
- Drive employee productivity, creativity, and engagement
- Build smart, efficient cities brimming with opportunity
- Make education more effective and relevant
- Achieve better health outcomes
- Make retail compelling, convenient, and profitable
- Balance privacy with security
- Protect yourself before, during, and after a cyberattack
- Accelerate your career and live a better life
- Adobe Photoshop CC Classroom in a Book (2015 release)
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Photoshop choose Adobe Photoshop CC Classroom in a Book (2015 release) from Adobe Press. The 14 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to manipulate images, edit motion-based content, and create image composites.
In addition to learning the key elements of the Photoshop interface, this completely revised CC (2015 release) edition covers automatically repairing empty areas of a merged panorama using Content-Aware Fill, making the noise level of a Blur Gallery effect consistent with an image, and adding specialized type characters more easily in the new Glyphs Panel. Learn to easily reuse design assets and share them with your team using Creative Cloud libraries with Linked Smart Objects, and instantly modify duplicated content using the enhanced Content Aware Move tool. Design screens more efficiently for the range of display sizes across desktop and mobile devices using multiple Artboards, test them on actual hardware using Device Preview, and generate output using the iteration-friendly Export Assets workflow.
The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. And new to this release, all buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.
- The CMO's Periodic Table: A Renegade's Guide to Marketing
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer.
Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each.
Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.